For a founder or a senior executive, travel is not a treat to be optimised. It is time, and time is the one thing that cannot be bought back. The purpose of executive travel management is simple to state and hard to deliver: remove every point of friction between the decision to go and the moment of arrival, so that the traveller spends their attention on why they are travelling, not on how. The phrase gets used loosely, so it is worth being precise about what it looks like w